Inside the Making of 'Grand Theft Auto VI': A $3 Billion Blockbuster

GTA VI is set to release on November 19th and is expected to be one of the biggest entertainment releases in history. Created by Rockstar Games, a development studio owned by Take-Two, the game is projected to generate more than $3 billion in its first four months. In this segment, Bloomberg's Jason Schreier joins Ed Ludlow on "Bloomberg Tech" to share details of the making of this highly anticipated game. Schreier provides an inside look at the development process, from the creative vision to the technological innovations that power the game. He discusses the challenges of building a massive open world and the expectations surrounding the sequel to one of the best-selling franchises of all time. The conversation also explores the business implications of GTA VI for Take-Two and the broader gaming industry. With its record-breaking potential, the game is poised to set new benchmarks for entertainment launches, making this a fascinating listen for gamers and investors alike.