Why Finance Execs Are Counting Every AI Token

Bloomberg's Nina Trentmann joins Ed Ludlow on "Bloomberg Tech" for a deep dive into this week's CFO Briefing Newsletter, exploring how companies are managing the costs of artificial intelligence. The segment examines the shift from "tokenmaxxing," where workers run up their AI usage, to value-maxing, where the focus is on extracting meaningful returns from that spending. Despite this shift, AI expenditure remains a major concern for chief financial officers, who are under pressure to justify investments and demonstrate tangible business value. Trentmann outlines the key issues finance leaders are grappling with as they try to balance innovation with cost control. The discussion offers practical insight into how corporations are adapting their AI strategies and budgeting practices. It is part of Bloomberg Tech's ongoing coverage of the intersection of technology, finance, and enterprise strategy.