Maryland Law Takes Aim at Surveillance Pricing and Consumer Data

From groceries to concert tickets, algorithms are changing how companies set prices, raising concerns about personalized and dynamic pricing that can leave consumers paying more based on their data. Lawmakers in Maryland and across the country are now pushing for new restrictions to address these practices. NBC News' Aaron Gilchrist reports on the emerging legislative efforts to regulate surveillance pricing, which uses personal information to tailor prices to individual shoppers. The new Maryland law is part of a broader movement to protect consumers from potentially unfair pricing schemes. The report examines how these algorithms work and what the proposed restrictions could mean for businesses and shoppers alike. As concerns grow over data privacy and economic fairness, the debate over pricing transparency is gaining momentum.