Rockstar Rebuilt Itself to Make GTA VI: Inside the Production Overhaul

Bloomberg News video game reporter Jason Schreier joins Bloomberg This Weekend to reveal how Rockstar Games transformed its production culture while developing the highly anticipated Grand Theft Auto VI. Speaking with hosts Christina Ruffini and Lisa Mateo, Schreier explains that Rockstar nearly doubled its workforce and overhauled its approach to game development. The company took steps to curb excessive overtime, a practice that had drawn criticism in the past, aiming to create a more sustainable work environment without sacrificing ambition. Schreier details the extraordinary commercial expectations for GTA VI, which is poised to become one of the biggest entertainment launches in history. He discusses the pressure on Rockstar to deliver a game that meets both fan expectations and investor demands. Despite the challenges, the company believes its next major release could take less time to develop, thanks to the new production pipeline and lessons learned. The conversation offers a rare glimpse into the inner workings of one of the world's most secretive game studios. Schreier's reporting sheds light on the human side of game development—the crunch, the creativity and the corporate decisions that shape a blockbuster. For gamers and industry watchers alike, this segment is a fascinating look at the making of a cultural phenomenon.