The Enrollment Cliff: How US Colleges Are Fighting to Survive

America's college-age population is shrinking, and universities are feeling the squeeze. With high fixed costs and fewer students, schools like Bowling Green State are adapting by adding career-focused programs and trying to stand out in a crowded market. But institutions that fail to innovate face cuts, closures, and economic fallout for the towns that depend on them. This Bloomberg segment explores the enrollment cliff from multiple angles, including the demographic shifts driving it and the strategies some colleges are using to stay afloat. It also examines the broader economic impact on communities where universities are major employers. Through interviews with educators and analysts, the report provides a comprehensive look at a crisis that could reshape higher education in America, with lasting consequences for students, families, and local economies.