Apple's Smart Home Ambitions: New Strategy, Mac and iPad Event Details

Bloomberg's Mark Gurman joins Ed Ludlow for the latest edition of Power On on "Bloomberg Tech" to break down Apple's long-awaited push into the smart home market. The company is preparing to unveil a new strategy aimed at filling a significant gap in its ecosystem, signaling a renewed effort to compete in the connected home space. Gurman also shares new details about Apple's upcoming Mac and iPad event expected near the end of October, giving viewers a preview of what the company may announce. Additionally, the segment covers Apple's latest push to demonstrate the iPhone Duo at retail stores, part of its broader effort to showcase new hardware and experiences to consumers. The discussion offers a comprehensive look at Apple's product roadmap and strategic priorities as it seeks to strengthen its position across multiple device categories. It is part of Bloomberg Tech's ongoing coverage of the technology industry's biggest players and trends.