AI vs. Fakes: How Tech Is Cracking Down on Counterfeits Online

Counterfeit products are becoming harder to spot and easier to find, with online fakes and so-called dupes just a few taps away. While the products themselves might give themselves away, the people selling them are often harder to catch. This growing problem poses risks to consumers and legitimate businesses alike. BBC Tech Now's Ammie Sekhon explores the technology being deployed by one firm in Edinburgh, Scotland, to identify and remove counterfeit products online. The company uses artificial intelligence to scan e-commerce platforms and detect fakes, helping brands protect their intellectual property. The report highlights the cat-and-mouse game between counterfeiters and tech companies, and how AI is becoming a crucial tool in the fight against online fakes. As the market for counterfeits continues to grow, such innovations are essential to safeguarding consumers and maintaining trust in online shopping.