Why Hollywood's Most Iconic Studio Is Being Sold—Again | WSJ

Warner Brothers was once the gold standard for Hollywood – both on the big screen and behind the scenes. Now, it's being sold for the third time in a decade, a striking turn for a studio with such a storied history. WSJ's Ben Fritz explains what went wrong at the iconic movie studio. The report traces the forces that have eroded Warner Brothers' standing, from shifting industry economics and the rise of streaming to corporate restructuring and ownership changes. Each sale has raised questions about the studio's strategy, leadership and ability to compete in a rapidly transforming entertainment landscape. Fritz's analysis offers context on why one of Hollywood's most recognizable brands has become a repeated acquisition target, and what the latest sale means for the studio's future, its employees and the broader media industry.