White House Rebrands AI as 'Super Intelligence' | Equity Podcast

In a week that saw the White House gather nearly every major tech CEO—including Zuckerberg, Bezos, Musk, and Anthropic's Dario Amodei—to sign an AI safety pledge, President Donald Trump called the pledge "morally binding." Trump also signed an executive order officially rebranding AI as "super intelligence," signaling a shift in how the administration frames the technology. Meanwhile, Meta and OpenAI are working to present friendlier faces for their AI products, even as the biggest revenue in AI continues to come from enterprise applications. On this episode of TechCrunch's Equity podcast, the hosts dissect these developments and their implications. They explore the motivations behind the White House's rebranding, the effectiveness of voluntary safety pledges, and the contrast between public-facing AI products and the enterprise-driven market. The discussion also touches on how companies are positioning themselves in a rapidly evolving regulatory and commercial landscape. Listeners will gain insights into the political and business dynamics shaping AI's future. The episode provides a critical look at the promises and pitfalls of AI governance, the role of major players, and what "super intelligence" really means in practice. It's a must-listen for anyone tracking the intersection of tech, policy, and commerce.