Banana Ball Goes National: Owner Jesse Cole on the Savannah Bananas' Rise

Banana Ball Championship League Owner Jesse Cole joins Bloomberg This Weekend to discuss how the Savannah Bananas have reinvented the baseball experience with faster games, elaborate entertainment, and affordable tickets. Speaking with hosts David Gura and Christina Ruffini, Cole reveals that the league has built a wait list of roughly 5 million fans, a testament to its growing popularity. Cole shares the league's plans to expand its audience both in the US and internationally while staying true to its fans-first model. That includes offering $35 tickets without added fees and ensuring that the in-stadium experience is as thrilling as the game itself. This segment offers a fascinating look at how a small-market team became a national phenomenon by putting entertainment and accessibility at the forefront. It's a must-watch for sports fans and entrepreneurs alike.