How a Viral TikTok Made This Designer's Handmade Bags a Must-Have

New York handbag designer Francis Pierre Laborde joins Bloomberg This Weekend to share the remarkable story of how a single viral TikTok video transformed his handmade leather bags from a local street market staple into a sought-after fashion accessory. Speaking with hosts David Gura and Christina Ruffini, Laborde recounts the moment demand exploded, quickly exceeding his small team's production capacity. Despite the surge in popularity, Laborde says he is committed to preserving the individuality and craftsmanship that define his brand. He explains why he has no plans to pursue mass production or partnerships with major retailers, choosing instead to stay true to his artisanal roots. Laborde's journey is a testament to the power of social media to catapult small creators to global attention, and a reminder that staying authentic can be a winning strategy. His story will inspire entrepreneurs and fashion lovers alike.