Qualcomm's CMO on Turning Invisible Tech Into a Consumer Brand

Qualcomm Chief Marketing Officer Don McGuire sits down with Raja Rajamannar to discuss the challenge of transforming invisible infrastructure into a consumer brand as AI moves into everyday devices. Qualcomm's products power billions of devices, yet the company remains largely unknown to the customers who rely on its technology. The conversation centers on how Qualcomm is working to make that underlying intelligence tangible and relevant to consumers, bridging the gap between the components inside devices and the experiences people actually notice. The episode of Quantum Marketing explores what it takes for a behind-the-scenes technology supplier to build recognition and meaning with the public as AI becomes part of daily life.