L'Oréal's Digital Chief on Beauty Tech and the Creator Economy

The beauty industry has entered an age of dramatic transformation thanks to the creator economy and artificial intelligence-powered personalization. In this episode of Quantum Marketing, Raja Rajamannar sits down with L'Oréal's Asmita Dubey, global chief digital and marketing officer, to unpack how the century-old brand is trying to capitalize on the influencer economy and beauty technology. Dubey discusses how L'Oréal is leveraging AI to deliver personalized beauty experiences, from virtual try-ons to customized product recommendations. She also explains how the company is partnering with influencers and creators to reach new audiences and stay relevant in a rapidly changing market. The conversation highlights the challenges and opportunities of digital transformation for a legacy brand, including the need to balance innovation with authenticity and to navigate the complexities of global markets. Dubey shares insights on how L'Oréal is adapting its marketing strategies to meet the demands of the new beauty era.