'Surveillance Pricing' Comes Under Scrutiny

Bloomberg's Max Chafkin, David Gura, and Jessica Karl join Scarlet Fu and Tom Keene on "Bloomberg Money" to discuss the ongoing fight over "surveillance pricing," the use of consumer data to set prices by retailers, grocers, and others. The conversation examines how companies gather and apply data to determine what shoppers pay, and why the practice has drawn increasing attention from regulators and the public. Walmart strenuously denies engaging in this tactic. The segment explores the debate over transparency, fairness, and privacy in pricing, and what the scrutiny could mean for businesses that rely on consumer data.