Tubi's Growth Strategy: Free Streaming and Edgy Merch for Gen Z

In this episode of the "Everybody's Business" podcast, hosts Max Chafkin and Stacey Vanek Smith explore how ad-supported streaming services like Tubi are thriving as subscriber growth slows for giants like Netflix. Tubi's Chief Content Officer Adam Lewinson joins the conversation to discuss the company's strategy, which includes offering abundant free content and cultivating niche genres like horror to attract dedicated audiences. Lewinson explains how Tubi is capturing the Gen Z demographic by providing free, edgy merchandise and leveraging a unique content mix that differentiates it from subscription-based competitors. The discussion highlights the shifting dynamics in the streaming industry, where free, ad-supported models are gaining traction. This episode offers valuable insights into the business of streaming, content strategy, and the evolving preferences of younger viewers. Tune in to learn how Tubi is carving out a successful niche in a crowded market.