Is Your AI Actually Working? Anthropic, Clay and Gamma on Measuring Real Value

Most companies measure the wrong things when it comes to AI — tracking activity instead of impact. In this TechCrunch Disrupt 2026 panel, builders from Anthropic, Gamma, and Clay move past the pilot phase to share how they judge whether AI adoption is genuinely paying off. The discussion challenges common measurement habits that make AI initiatives look productive without proving they deliver value. By focusing on impact rather than surface-level activity, the panelists offer a more rigorous way to think about return on AI investment. For teams under pressure to justify AI spending, this conversation provides a practical lens on what to measure, what to ignore, and how to tell the difference between busy AI tools and ones that are actually moving the business forward.