Aston Martin CEO: 'We'll Bounce Back by 2027' Despite Debt Crisis

Aston Martin, the iconic British automaker known for making James Bond's cars, is facing a critical financial situation. Deeply indebted and burning through cash, the company desperately needs a change in fortunes. In this exclusive interview with DW News, CEO Adrian Hallmark explains what happened to the carmaker and why luxury carmakers have collectively struggled in recent years. Hallmark discusses the brand's strategy and the challenges of competing in the luxury car market. He outlines the steps being taken to turn the company around, including new models and cost-cutting measures. Despite the current difficulties, he expresses confidence that 2027 will bring more positive results. The interview covers topics such as brand strategy, the turnaround plan, and the state of the luxury car market. It provides a rare insight into the leadership of one of Britain's most famous automotive brands as it navigates a perilous period.